Edward Beckmann wrote:
> Simplest way to do all this is to make a list of your types of 'customer' -
> large corp, small corp, school etc. and use them as column headings. Then
> list your features in rows of a table and tick the columns where these
> features are benefits. Put a double tick where it is a killer benefit. Where
> two cols have similar ticks, they will respond similarly to the same
> marketing material. Where they differ, you need to send a different message.
> Where a feature results in no ticks dump it.
Super, I'll make sure the tangibles are clear and focussed as intangibles are
like fine dust in the wind at the moment.
-- Damian
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